This is the Jii Lighter. It’s from Japan, a fact you will recognize the second you click this video. It is also the most amazing advertisement for anything in the history of Earth. No hyperbole.
Your Zippo lighter does one thing: Lights things on fire. Meanwhile Jii here leads an extravagant life and is having sex with other lighters AND smoking his own cigarettes. Keep doing you, Jii. All the respect in the world.