Southern Comfort has had a consistent bottle design for as long as I can remember, but they are now selling limited-edition military camouflaged bottles.
SouthernComfort
It may seem like pandering to servicemen and rednecks, but Southern Comfort actually has a history with the military. Much like the British Navy is responsible for spreading gin world-wide, American troops stationed overseas during WWII helped to spread their love of SoCo.
“We’re extremely proud to release these special camouflage Southern Comfort bottles in honor of our servicemen and women,” said John Tichenor, VP, Group Brand Director, Southern Comfort. “May it remind us all of the sacrifices our troops make every day to preserve our freedom.”
These distinctive bottles were designed to resemble the current camouflage pattern being used in Afghanistan while still using the brand’s distinctive look and feel. To honor the connection with the troops, the back of the bottle highlights the special relationship Southern Comfort has with the military.
While I’m all for unique packaging, it’s often just a gimmick. SoCo has put their money where their label is though, kicking off the new campaign with a donation to “Halo for Freedom Warrior Foundation.” Want to pick up a bottle to support the troops? You’ll have to enlist. These special editions will only be sold on military bases.