Newcastle is pushing on with their “No Bollocks” campaign, which mocks other brewers’ often absurd marketing techniques. The latest is their jab at the Budweieser bowtie can. I actually liked the bowtie can. It’s one of the few times that a brewery was honest about an innovation being purely for aesthetics and marketing. That doesn’t make Newcastle Brown Ale’s jab any less funny.
Colin Joliat
Tip of the Geordie Schooner to MyBeerBuzz