Discovery used Nick Wallenda’s Skywire Live as an opportunity to pimp Shark Week with their Snuffy the Seal commercial. I loved the spot because seals killed my family. Don’t get too excited though, Shark Week doesn’t start until August 4th. Until then you’ll just have to watch more shows about pawning, catching, and surviving things on any of their 30 mediocre shows, all of which could use a lot more Tracy Pendergast.
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